Corporate mission:
For users: serve customers attentively, make human life colorful.
For employees: create development space, enhance the value of employees, improve the quality of work and life.
For the society: promote the healthy development of the cause and serve the progress of social civilization.

Business philosophy:
sincerity! Be realistic! Innovation! Efficient! Responsibility!

Morality:
It is better to lose money than credit;
We should strive for perfection in our work and treat people with sincerity and pragmatism;

Corporate style:
Serious, responsible, strict, active and efficient
Earnest: keep improving and get to the bottom
Be responsible: be responsible to the end
Strict: strict management, strict reward and punishment. Strict with self-discipline, strict with the law, strict in the workflow, strict rewards and punishments.
Initiative: take the initiative to accept tasks, take the initiative to take responsibility, take the initiative to find problems, take the initiative to improve.
Efficient: clear work plan, quick response. Finish today and make room for tomorrow.